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CASE STUDY: USA Tech Deals
SEO Audit, Technical SEO & Consulting for an Affiliate Blog Website
Website Overview
Website Name: USA Tech Deals
Website URL: https://usatechdeals.com/
Website Type: Blog & Affiliate Website
Industry: Technology & Consumer Electronics
Target Market: United States
SEO Scope: SEO Audit, Technical SEO, SEO Consulting (Ongoing)
Project Background
USA Tech Deals is a U.S.-focused affiliate blog website built to publish technology product reviews, buying guides, and deal-related content, primarily monetized through Amazon affiliate partnerships.
The website is a long-term project, and SEO work is still actively ongoing. The primary focus of this engagement has been to establish a strong technical and structural SEO foundation before expecting significant traffic growth.
Key SEO Challenges Identified
At the start of the project, the website faced multiple foundational SEO challenges:
1. Indexing & Crawlability Issues
Several published pages were not getting indexed consistently
Delays in page discovery and crawling by search engines
Low crawl efficiency across the site
2. Limited Organic Traffic
Minimal organic visibility due to early-stage indexing challenges
No stable keyword rankings at the initial stage
3. Weak Internal Linking Structure
Pages were not well-connected internally
Important content was not receiving enough internal link signals
Crawl depth for some pages was too high
4. Content & Search Intent Misalignment
Some articles were not fully aligned with U.S. search intent
Content structure needed improvement for better clarity and relevance
Keyword targeting required refinement for the U.S. audience
SEO Audit & Technical Analysis
A detailed SEO audit was conducted to understand both technical and content-level issues.
The audit focused on:
Crawlability and index coverage
Site structure and internal linking depth
Page speed and performance signals
Content organization and intent alignment
Keyword targeting for U.S.-based users
The audit confirmed that technical and structural limitations, rather than content volume alone, were the primary blockers to SEO growth.
SEO Actions Taken
Based on the audit findings, the following actions were implemented:
1. Technical SEO Improvements
Addressed crawlability and indexing inefficiencies
Improved page speed and overall site performance
Optimized technical setup in line with Google’s performance and crawling guidelines
2. Site Structure & Internal Linking Fixes
Improved internal linking between related articles
Reduced orphan pages
Strengthened category and content hierarchy
Improved crawl paths for important pages
3. Content Structure & Intent Optimization
Refined content structure to better match U.S. search intent
Improved keyword placement and topic relevance
Optimized articles for clearer topical focus
4. SEO Roadmap Creation
Created a clear, long-term SEO roadmap
Prioritized technical fixes, content optimization, and publishing strategy
Established a systematic SEO workflow for continuous improvement
Current Outcomes & Progress
Since implementing these changes:
Website structure has significantly improved
Crawl efficiency has increased
Indexing signals have stabilized compared to the initial stage
Content targeting is now aligned with U.S. search behavior
Keyword strategy is clearly defined and focused
The website is still in an active growth and optimization phase, with SEO work continuing to improve visibility and long-term performance.
Key Learnings from This Project
Indexing and crawlability issues must be resolved before expecting traffic growth
Internal linking plays a critical role in crawl efficiency and content discovery
Search intent alignment is essential, especially for affiliate websites
SEO is a long-term process that requires consistent refinement and monitoring
This project reinforces the importance of audit-first SEO, strong technical foundations, and structured execution.
Status: Ongoing SEO Work
SEO work for USA Tech Deals is ongoing, with a focus on:
Improving keyword rankings gradually
Expanding high-intent content
Strengthening topical authority
Monitoring crawl, indexation, and performance metrics
This case study reflects a real, in-progress SEO project, not a finished or exaggerated success story.
Disclaimer
SEO results vary based on competition, implementation, and time. This case study is shared to demonstrate real-world SEO process, actions taken, and ongoing improvements rather than guaranteed outcomes.