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CASE STUDY: Busiqueens
Website Development, SEO Audit & Ongoing SEO for a Women-Focused Business Platform
Website Overview
Website Name: Busy Queens
Website URL: https://busiqueens.com/
Website Type: Business Support & Community Platform
Industry: Women Entrepreneurship / Small Business Support
Target Audience: Women entrepreneurs working from home
SEO Scope: Website Development, SEO Audit, Technical SEO, SEO Consulting (Ongoing)
Project Background
Busy Queens is a platform created to support and empower women who are running small businesses from their homes. The goal of the website is to provide visibility, structure, and a professional online presence for women-led businesses operating at an early or local scale.
The project involved both website development and SEO, with a strong focus on building a solid foundation that could support long-term growth rather than short-term visibility.
SEO work on this website is ongoing, with continuous improvements being made as the platform evolves.
Key SEO & Website Challenges Identified
At the beginning of the project, several foundational challenges were identified:
1. New Website & Limited SEO Authority
Website was in an early growth stage
No established organic visibility
Limited keyword presence in search results
2. Technical & Structural SEO Gaps
Website structure needed refinement for SEO clarity
Crawl paths and internal linking required optimization
Performance and technical signals needed improvement
3. Content & Search Intent Alignment
Content required better alignment with real search intent
Pages needed clearer topical focus
SEO structure had to support discoverability for niche searches
4. Local & Community-Focused Visibility
Target audience required trust and clarity
Website needed to communicate purpose clearly to both users and search engines
SEO Audit & Technical Analysis
A detailed SEO audit was conducted alongside the website build to ensure SEO was integrated from the ground up.
The audit and analysis focused on:
Website structure and navigation clarity
Crawlability and index readiness
Page performance and technical setup
Content structure and keyword intent alignment
Internal linking and hierarchy
This approach ensured SEO was not treated as an afterthought, but as part of the website’s core foundation.
Actions Taken
Based on the findings, the following actions were implemented:
1. Website Development with SEO in Mind
Built a clean, scalable website structure
Ensured SEO-friendly URLs, navigation, and hierarchy
Created a layout that supports future content expansion
2. Technical SEO Improvements
Optimized technical setup to support better crawlability
Improved performance and overall site efficiency
Addressed technical gaps that could affect indexing and visibility
3. Site Structure & Internal Linking Optimization
Improved internal linking between key pages
Strengthened content hierarchy
Reduced structural friction for both users and search engines
4. Content & SEO Alignment
Refined page content to better match search intent
Improved clarity around services and platform purpose
Optimized pages for relevant, niche-focused keywords
5. Ongoing SEO Roadmap
Created a long-term SEO roadmap
Defined priorities for content growth and optimization
Established a structured SEO workflow for continuous improvement
Current Outcomes & Progress
As a result of the work completed so far:
Website structure is now SEO-friendly and scalable
Technical SEO foundation has been strengthened
Crawlability and index readiness have improved
Content is better aligned with search intent and audience needs
The platform is positioned for gradual organic growth
SEO work on Busy Queens is actively ongoing, with continuous refinements based on performance data and platform expansion.
Key Learnings from This Project
Building SEO into website development saves time and effort later
Early technical and structural fixes create long-term advantages
Clear intent alignment is crucial for niche and community-focused platforms
SEO for purpose-driven businesses requires patience and consistency
This project highlights the importance of foundational SEO and strategic planning, especially for new and growing platforms.
Project Status: Ongoing SEO & Platform Growth
SEO work for Busy Queens continues with a focus on:
Strengthening organic visibility
Expanding relevant content
Supporting women-led businesses through better discoverability
Refining SEO strategy as the platform grows
This case study reflects real, ongoing SEO work, not a completed or exaggerated success story.
Disclaimer
SEO results vary based on competition, implementation, and time. This case study is shared to demonstrate real-world SEO process, website development decisions, and ongoing optimization efforts rather than guaranteed outcomes.